A common question that we get here at Onescreener headquarters is “How is a Onescreener page different from a regular website?”. It’s a fair question considering that both platforms are meant as digital spaces to house your content, whatever it may be. And both are meant to be shared with your fans, followers and customers to give them more information about you and your talent or services. The idea behind both is to promote whatever you have to offer, really. However, there are many differences between the two which I’ll clarify during this friendly match. Place your bets, get your snacks, take your seats, and get ready to rumble!
*** ROUND ONE - Simplicity vs. Complexity ***
Onescreener, as an application, has been designed with simplicity in mind. As a user, it lets you build a one-page website by adding a background image, logo, a main content item and link icons. These restrictions allow us to keep the process of building a site very easy and efficient for our subscribers. We encourage users to spend more time and money on their content as opposed to the site on which they choose to host it. A beautiful, minimalistic page can go a long way!
Websites, as they commonly appear, generally have no limitations on how you can design and manipulate them. While a designer may choose to use a template to help with the overall layout and feel of the site, there are countless ways to approach one in terms of composition, imagery and content. This can be very beneficial when time, budget and creativity aren’t in question, but for most people, building a full website can be daunting.
*** ROUND TWO - Save Time or Spend Time ***
A Onescreener page can be built in about 10 minutes. This does depend on if you already have your background image chosen, and if you have an idea of which colours, content and links you wish to display on your page. In the case that you’re approaching it from a very green perspective, it may take a little longer to make your choices. That being said, once you’ve made one successful page, editing and maintaining it will be as easy as pie.
Websites often take days, weeks or even months to get right. They are generally quite dynamic, and that takes time. Your average website involves a lot of different functions and design choices which, if you’re savvy, may come together stress-free. However, the untrained user may be confronted with a dizzying array of choices, making it difficult to pinpoint what works well and what doesn’t.
*** ROUND THREE - Mobile Editing? ***
You can make a Onescreener page using only your mobile phone. If you’re on-the-go and wish to edit your background image, colours, content or links, you can do that in seconds. The platform has been optimized for mobile devices, and because the building blocks have been kept simple, so is the user experience.
Most websites are too complex to alter using a phone. Some features may be manageable on-the-go, like updating calendars or social media feeds, but generally the design is something best left to tackle on a PC.
*** ROUND FOUR - Dollars and Sense ***
Onescreener offers a Free plan which means that any creator, no matter their budget, can build and share a cool, functional page. For the price of two coffees per month, users can access the Pro and Premium plans along with advanced features, analytics and their own domain name. Onescreener was designed for artists and creative people, and the pricing makes it accessible to all.
Creators who wish to have a complex website design may end up paying in the thousands of dollars. Of course simpler sites can be built for less, but when employing a seasoned designer, people can expect to pay nicely for the service. In addition to designer fees, there are also costs associated with domain hosting and registering a domain name.
Essentially, a Onescreener page is simple and affordable to create and maintain. It’s a hub for the user’s content, like media players, link sharing and social media icons. While it’s functions are limited, it acts as a stylish, minimalistic site that can be used to give visitors up to date information and creative content. It’s like a fancy business card used to promote your current activity, and to direct traffic to supporting links and sites.
A traditional website is more complicated to construct and maintain. You can include several pages within your site that serve varying purposes, and this can be great if your goal is to display a lot of information. Likewise, if you’re setting up an online shop, for example, you may have the capacity to show a multitude of products and services. Having a dynamic website can certainly benefit you if your aim is to provide your visitors with the full range of your business.
So, I would say our match concludes with a tie! Onescreener pages and conventional websites each have their own advantages and disadvantages, that’s for sure. But if you’re looking for style, efficiency and affordability, then Onescreener takes the cake - self-market like a champ!